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Apart from routine baths, most dogs aren’t in frequent contact with water, but the colder, rainiest months do see an increase in exposure, resulting in wet and subsequently stinky coats!
Whilst the dry weather has become an almost distant memory, the dog walks inevitably continue and the notorious ‘wet dog’ smell rears its head far more often than we’d like!

What causes the ‘wet dog’ smell?

In order to prevent your dog’s skin from dehydrating, oil collects on both the hair shafts and follicles. Once the coat becomes wet, the oil mixes with the water along with naturally occurring microbes, leading to the unpleasant ‘wet dog’ smell. Whilst the cause itself is non-preventable, the good news is that you can tackle the resulting smelly odours.

Put down your air freshener and use a true odour neutraliser!

All of our products are natural and non-toxic and will effectively and efficiently remove smelly odours at ease.
The PowAir Gel has been designed to completely absorb odour molecules in large areas, making it perfect for your living space. Simply remove the lid for round-the-clock odour neutralisation, keeping pesky doggy smells and other bad odours at bay!
The PowAir spray is perfect for removing bad odours quickly and can be used safely on your dog’s bedding, clothing and throughout the home.

What products are right for me?

The non-toxic formula makes our products completely safe to use around our furry friends, even those who can be sensitive to products or who may suffer with allergies.

Wet doggy smell – Choose the PowAir Spray to remove odours quickly and the Gel to remove airborne odours that arise throughout each day.
Pet bedding – The PowAir spray can be safely used on your pets bedding along with other home textiles including but not limited to blankets, cushions and duvets.
Car odours – If your four legged friend frequents the car, pop a PowAir block in there for round-the-clock odour neutralisation. They fit conveniently into your cup holder or centre console or can be placed under seats.
Urine/faeces – Spray Penetrator onto any surface or upholsters where bad odours are present and leave to absorb into the material.


All of our products are extremely versatile and can be used in an array of situations to combat multiple odours. The only difficult choice you will face is choosing the fragrance – Apple Crumble, Passion Fruit or Tropical Breeze?